Wedding Dresses | Bridal Gowns | Columbia, SC

At New York Bride & Groom of Columbia, “Inspired Designs. Popular Pricing. ” isn’t just a marketing slogan, it’s what sets us apart from other wedding dress shops in Columbia. Of course, our friendly customer service, experienced bridal consultants and breathtaking wedding dress selection helps too! We take pride in offering a marvelous selection of designer wedding gowns, bridesmaid dresses and even offer a separate tuxedo department all under one roof!

Our majestic offerings range from vintage inspired to romantic enchantment and every fashion forward trend in between. The top wedding dress designer lines we are pleased to carry include Justin Alexander, Allure Bridals, Private Label by G, Mori Lee, Maggie Sottero, and Sottero & Midgley.

No Appointment Necessary

We additionally pride ourselves on our no-appointment-necessary policy. Enjoy looking through our selections anytime during store hours. Our professional and devoted team is ready to serve you at your convenience. With multiple changing rooms and qualified staff on hand, we are ready when you are and happy to assist your entire bridal party

Don’t Forget Your Camera!

Another way we surpass the competition is by understanding that brides often want to take photographs of their top wedding dress contenders before making the biggest fashion decision of their lives. We encourage our brides, grooms, bridesmaids and groomsmen to take photos if they desire. There are so many details to try and remember on a wedding gown and we strive to make your wedding shopping experience as easy as possible. Visit us today and discover the New York Bride & Groom Columbia difference for yourself! Inspired Designs. Popular Pricing.

Bringing You an Exclusive Selection of Wedding Gowns

Allure Bridal


Ravishing, majestic, memorable…every Allure collection depicts perfection. Flattering cuts and feminine details offer exciting options for every bride.

Allure Bridal Website

Allure Couture Gowns


Make an entrance with some dramatic flare and deliver your “Wow!” factor with a showstopper compliments of Allure Couture. If you want your wedding dress to be a unique work of art…look no further.

Allure Couture Website

Essense Of Australia


Flowing romance and timeless designs are the hallmark of Essence of Australia designs. Flattering details and superior construction ensure there are a plethora of bridal style options to behold.

Essense Of Australia Website

Justin Alexander Bridal


If gowns of the 1920s and 1950s capture your attention and drive your style, Justin Alexander wedding dresses are calling your name. Retro and vintage inspired classic looks are yours to discover.

Justin Alexander Website

Madison James Bridal Collection


Exquisitely stylish selections await modern brides seeking a sophisticated and flowing harmony. Opulent gowns and fashion forward dresses that are simply divine.

Madison James Bridal Collection Website

Maggie Sottero Brides


Famous for eye­catching details and dramatic lines, Maggie Sottero’s designs can help you reveal your inner goddess, princess or vintage Hollywood glam. Industry leading gowns in every collection.

Maggie Sottero Website

Mori Lee Wedding Dresses


Mori Lee designs make the loftiest bridal wishes come true. They continually strive to deliver gorgeous gowns season after season.

Mori Lee Website

Kenneth Winston: Private Label By G Bridal Design House


Handcrafted detailing highlights every wedding gown from Kenneth Winston. Combining the latest trends in styles and fabrics results in a magical fashion outcome.

Private Label by G Website

Rebecca Ingram


Rebecca Ingram is the latest line from renowned wedding designer Maggie Sottero. Sophisticated, delightful dresses that speak to the value­s-avvy bride without compromising on style.

Rebecca Ingram Website

Sincerity Gowns

Sincerity-wedding dresses in columbia sc

Celebrate your majestic romantic side with a Sincerity gown featuring famous corsetry that delivers a perfect fit. Enjoy discovering your most flattering, favorite style.

Sincerity Website

Sottero & Midgley Brides Collection


Looking for something a bit more bold than traditional? Adventurous brides will adore the exquisite lines and sexy cutouts that keep Sottero & Midgley brides looking and feeling like movie stars. Edginess meets sophistication in these sexy designs.

Sottero & Midgley Website

Stella York


Stella York has the ideal dress for every bridal style. Whether you are craving simple chic lines, the road to high fashion or somewhere in between, these wedding dresses provide gorgeous options to behold.

Stella York Website

Willowby by Watters Bridal Gowns


Sweet and elegant at the same time, Willowby by Watters wedding dresses offer the timeless beauty you have been dreaming about.

Willowby by Watters Website

Wtoo Bridal Dresses


Wtoo takes pride in showcasing bridal curves in all the right places. This design house specializes in figure­flattering wedding dresses that allow every bride to command attention as she glides down the aisle.

Wtoo Website

Wedding Gown Silhouettes: Options Galore

Many ladies dream of their wedding dress details long before their official engagement. Bridal magazines and online style quizzes may have helped you narrow down your favorite silhouettes. New York Bride & Groom of Columbia reminds you how vital it is to maintain an open mind when you visit our store to begin shopping. Limiting your options and judging dresses on the rack may lead to an unfortunate missed opportunity.

Enhancing your best features is one of the hallmarks of an exceptional wedding dress. Don’t become disheartened if a gownlooks lovelier on the rack than it does in person. Our phenomenal wedding designers offer sensational styles that suit every body type. It is wise to search beyond your comfort zone ­­ you may discover that your dream dress ends up being nothing like you previously envisioned. Helping brides discover their magical radiance is our specialty. Our friendly and experienced bridal consultants are happy to pull a few selections on your behalf if need be.

Each season we enjoy receiving the latest offerings from our renowned designers. We carry the latest fashion forward designs along with timeless classics to ensure that we have the perfect selection to suit your taste. With so many different silhouettes available, it is a great idea to try on a variety of styles to determine your favorite features.

When it comes to cost, we recommend determining your budget range ahead of time and remaining open minded. There is no need to settle for a dress that you don’t absolutely love. New York Bride & Groom of Columbia stands by our inspired designs and popular pricing mantra. We guarantee you will feel like a majestic beauty in one of our outstanding designer gowns. We offer a complete range of gorgeous dresses in a variety of price points to compliment every style and budget.

If you are seeking a stress­ free bridal shopping experience, you have just found it. Our committed bridal consultants are on hand every step of the way to provide you with an abundance of beautiful options. Experience the magic that is NYB&G. Our Columbia store welcomes you and your entire wedding party at your convenience. See you soon.

Bridesmaid Dresses in Columbia Bridal Shop