NYB&G Celebrates Justin Alexander’s ‘Be You’ Collection With Iskra!


NYB&G Celebrates Justin Alexander’s ‘Be You’ Collection With Iskra!

Justin Alexander style 8936: This crepe fit and flare wedding gown features an illusion back with bead detailing and elegant, long sleeves. The chapel length train showcases delicate buttons all the way down. Available colors: Ivory/Silver/Nude. Available in numerous sizes.

Hurray For Justin Alexander’s Body-Positive “Be You” Line

We can’t wait for you to visit us and see the latest collection from Justin Alexander. We know you will love these gorgeous gowns as much as we do! The line is being promoted by Iskra, a world-class supermodel who takes pride in celebrating her curves. Learn more about the Be You wedding dress selection in the following article:

“Iskra was the perfect partner for our Be You campaign,” said Justin [Alexander]. “She is a champion of body diversity and body positivity and a role model for women across the world.” Read more from Glamour Magazine.

Justin Alexander, style 8933: This sexy satin Mermaid wedding gown features an organza skirt and eye-catching tulle apron. The sleek fit and flare styling is combined with a sweetheart neckline for ultimate femininity. Enjoy a flash of sparkle with the embellished belt. Available colors: Ivory/Silver. Available in numerous sizes.

Celebrate Your Curves Ladies

Justin Alexander has implemented all of your favorite wedding dress elements in his spectacular plus-size collection. Be You has a variety of silhouettes and fabrics for you to explore. Stop by our Columbia location at your convenience (we never require an appointment to browse) and see how the newest New York Bride & Groom salon is changing wedding shopping in the Midlands.

Here are more details about the Be You line to give you a head start on your shopping trip:

Shopping for a wedding dress when you fall under the label of “plus-size” hasn’t always been as easy or as exciting as it should be, but the bridal market, like the rest of the fashion industry, is working to become more inclusive of different body types. One designer leading the charge is Justin Alexander, whose collection of gowns range from size 2 to 32 with no up-charge for plus-sizes. And, today, the global wedding dress designer announced a new campaign titled “Be You,” which is fronted by model and body positivity advocate Iskra Lawrence.

When asked if, like many other designers, he saw risk or a higher price involved in designing plus-size gowns, Alexander replied: “I don’t see risk at all. Every woman regardless of shape wants to look and feel glam on her wedding day. Our collection combines fashion with what looks great on real women, and that includes women of all shapes and sizes. The plus-size market is an under-served segment, so we see it as an opportunity.” Glam has additional details about the Iskra and Justin Alexander collaboration so click over for more.

Justin Alexander, style 8920: Stunning all-over Chantilly lace highlights this fit and flare gown that’s completed with beaded and embroidered lace appliqués. Feminine beauty will be the thought in every mind when you wear this stunner. The lace cape adds to the flirty drama. Available colors: Nude/Ivory, Ivory. Available in numerous sizes.

Stop By NYB&G And “Be You” Today

If you have enjoyed seeing this small sampling of wedding dresses, you really must stop by the salon to see the rest of the collection. Our devoted team of bridal consultants will help you find your perfect size and silhouette. We look forward to assisting your bridesmaids and the entire groom’s party find their wedding day attire as well. That’s the convenience of using a one-stop bridal shop.

If you’re still on the fence about Justin Alexander’s new line (although we can’t imagine why you would be) here are more reasons to adore the gorgeous Iskra and her work with the Be You collection:

Lawrence’s body confidence, attitude, and advocacy made her a natural choice for the brand’s #BeYou initiative, president and co-creative director Justin Alexander Warshaw tells Yahoo Lifestyle. “Iskra is incredibly inspirational and authentic. She regularly posts positive words on Instagram and is always engaging with her audience, encouraging her female followers to be confident and happy with themselves. This messaging is very in line with Justin Alexander and strongly resonates with our audience, making Iskra a great partner of the brand,” he shares.

The #BeYou campaign features Lawrence wearing a series of the designer’s gorgeous wedding gowns in a-line silhouettes to mermaid and trumpet styles. They vary from minimal, traditional and classic to ornate and lavish featuring long trains and intricate beaded embroideries.

“One of our core brand pillars is inclusivity, to design dresses that look great on real women. We want our brides to feel confident and comfortable in a dress that makes them shine,” says Warshaw, who hopes to empower brides everywhere to embrace their size, shape, and style through his work and, in particular, this campaign. Read more courtesy of SG News .

New York Bride & Groom of Columbia is the premier wedding salon in the Midlands. Our extensive selection of designer wedding dresses, plus-size wedding gowns, bridesmaid dresses, rental tuxedos and accessories sets our modern luxury salon apart from other wedding shops. Plus, don’t forget that cameras and photography are always welcome and we are fully staffed during all business hours with seasoned bridal consultants ready to help you find the dress of your dreams. Stop by at your convenience and experience the New York Bride difference.

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